In a variety of sports drink
advertisement (sports drink) on television or other media, consumers are
often treated to images of the activity of a number of people
exercising and when the fatigue will drink ads star sports drink.
But
a group of researchers from Oxford University is less agreed with ad
jargon that sports drinks a lot of scatter in various media. After a workout, better drink white water course, said the researchers.
"Consume
such products it will make you need to exercise more, play more
football or to the gym more often because caloric big enough," said Dr.
Matthew Thompson from the Oxford Centre for Evidence Based Medicine such
as reported by the telegraph, Friday (20/7/2012).
A
number of products in the United Kingdom's leading sports drinks such
as Lucozade Energy (380 ml) contains 266 calories or other products that
use artificial sweeteners, Lucozade Body Fuel (500 ml) contains 135
calories.
This
conclusion obtained Dr. Thompson and his colleagues after observing an
increase in related marketing claim 431 performance in the use of
physical sports products, including 104 of sports drinks and protein
shakes.
In
fact, many sports drinks manufacturers who cannot show proof for his
claims, although GlaxoSmithKline is able to provide evidence to file 174
one of its products i.e. Lucozade. But of the
many claims, researchers can only find three higher-quality studies with
a low risk of bias related to the effectiveness of a sports drink to
increase endurance or energy recovery after exercise.
This
study also showed that a sports drink is a product most often marketed
with claims is capable of improving durability, but behind that
researchers insist that this evidence could not direlevansikan on
everyone because ujicobanya is only done on athletes, not ordinary
people.
In
response to this study, the British Soft Drinks Association spokesman
stated, "a sports drink Product has information on the label include
nutrition, including caloric. The existence of
this product to help people who are exercising routine so that their
performance is better and recover faster, in addition to encouraging
people to more exercise. "
"But
could not be denied if one of the factors that can help improve the
performance sports drink are consuming the right is in the right
amount," he added.
This study has been published in the British Medical Journal.
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